Genuine Way SA
has verified and registered
sustainability & traceability
information pertaining
to this material

What is Tencel®?

Tencel® is a fiber.

It is obtained from the processing of cellulose extracted from the pulp of the eucalyptus tree

Because of its resistance and transpirability,
it is often used in the fashion industry

This specific clothing item has been
manufactured with a 100% biodegradable
and recyclable Tencel® material

AVANI’s supplier also guarantees that its
Tencel® fiber is solely extracted from
PEFC and COC Certified wood,
assuring forest preservation

Sustainable Product




Genuine Way SA
has verified that this clothing item
has been manufactured with the use
of 100% sustainable materials


AVANI works with innovative fabrics which are manufactured with the use of 100% Tencel® Ada, avoiding the use of cotton or other non-biodegradable materials

This piece of clothing is made of Tencel® Twill fibers, a special kind of Tencel. This cellulosic fiber guarantees sustainable products because they are entirely integrated into nature’s cycle.

These fibers originate from the renewable raw material wood, created by photosynthesis. They are biobased materials manufactured using an environmentally responsible production process: the fibers are certified as compostable and biodegradable, and thus can fully revert back to nature.


This product has been assembled with eco-friendly sewing thread

Genuine Way SA has verified that the sewing thread comes from recycled polyester materials.
This raw material is also certified OEKO-TEX’s Standard 100.


AVANI dyes its products in accordance with the Standard 100 of OEKO-TEX® 

This item is certified by OEKO-TEX®, under its Standard 100 disciplinary. It therefore guarantees that all dyeing materials used on its fabrics are free of nickel and toxic chemicals.

Genuine Way SA has been able to verify that the processes relating to the dyeing of this item adopt the highest available standard of sustainability on the market

Verified Supply Chain





Genuine Way SA
has verified the complete Supply-Chain
of this clothing item and may therefore assert
that AVANI is utilizing premium quality and
sustainable materials in its production


The specific Tencel® fibers used for this product derive from PEFCTM and FSC® certified raw wood material.

The supply-chain of this product originates from different European Union plantations of eucalyptus and other fast-growing species of tree.

It is supplied to Lenzing – the Tencel® manufacturer – in accordance to the highest standards of forest preservation and bares certifications from the following entities:

PEFCTM – Programme for the Endorsement of Forest Certification

PEFCTM is an international organization that endorses national forest certification systems that have been developed through multi-stakeholder processes and tailored to local priorities and conditions. It promotes the use of forests and forest lands in a way, and at a rate, that maintains their biodiversity, productivity, regeneration capacity, vitality and their potential to fulfil, now and in the future, relevant ecological, economic and social functions, without causing damage to other ecosystems.

FSC® – Forest Stewardship Council

FSC® promotes environmentally appropriate, socially beneficial, and economically viable management of the world’s forests. It’s a 25 year old organization that acts as a leading catalyst and defining force for improved forest management and market transformation, shifting the global forest trend toward sustainable use, conservation, restoration, and respect for all.


AVANI only uses premium quality Tencel® fiber materials manufactured by Lenzing Group

Lenzing Group is an innovative supplier that specializes in developing sustainable fiber derived materials. For over 80 years now, Lenzing’s solutions have been supporting the planet’s protection and people’s needs in everyday life. The Tencel® Lyocell fibers from Lenzing utilize the REFIBRA™ technology, an award-winning efficient closed-loop process, contributing to the circular economy in the textile industry. The use of resources and energy is reduced to a minimum, while achieving at the same time a distinguished level of environmental protection and resource preservation. Avani has chosen Lenzing Group as its partner in an effort to source only the best lyocell materials on the market and reducing its carbon footprint and water consumption.


The special fabric used in this clothing item has been developed by DOBERT TEXTILE, a world leading manufacturer of textile innovation.

Dobert Textiles is an international supplier with headquarters in Spain that focuses on optimized solutions for high performance nature based textiles. This operator has risen as a global leader in the field of responsible fashion systems, assuring transparent and fully traceable supply chains.

Due to its partnership with Lenzing Group, Dobert Textile assures AVANI with the highest-standard of Tencel® fiber derived fabrics, guaranteeing further sustainability in the delicate fabric transformation process.

Genuine Way SA has verified that the fabrics used to produce this clothing item have been supplied by Dobert Textile.


This product has been manufactured by Dona Confection, a small atelier in Marcollin (France) with a mission on fair fashion. 

AVANI’s craftswomen apply their irreproachable know-how in order to create wardrobe essentials where finishings make all the difference. This tech-savvy & highly innovative brand is aiming to give a new direction to the fashion industry by promoting a conscious way of consumption. This clothing item, as well as any other creation by AVANI, guarantees a full supply-chain transparency, ensuring therefore a highly-reduced environmental impact of production as opposed to the traditional standards of clothing manufacturing. Genuine Way SA has received and verified the documental proof pertaining to the full manufacturing cycle of this clothing item, registering on the public blockchain through ITEMx® –  documental certification platform.


AVANI has entered the Genuine Way ecosystem to self-certify its production permanently on blockchain. By providing its consumers with the following information:




Certificated products
and verified supply chain


4 documents


Sustainable Product


Tencel® Ada


Sustainable Product


Eco-friendly sewing procedure

OEKO-TEX® approved procedure

Circular economy and recycling


Tencel® Ada Dobert Textile Certification

OEKO-TEX Standard 100 Certificate

Oeko-tex 100 certificate of Gutermann (sewing thread)

oeko-tex 100 certificate from Lenzing

Ada Dobert Textile Certification

OEKO-TEX Standard 100 Cert.

Oeko-tex 100 certificate of Gutermann (sewing thread)

oeko-tex 100 certificate from Lenzing

Verified Supply Chain


Tencel ® Ada


Supply chain verification


Verified: Raw-Wood Supplier

Verified: Tencel Fiber Manufacturer

Verified: Fabric Manufacturer

Verified: Clothing Item Manufacturer


Raw Wood Material: PEFC & FSC Approved Origin

Facture Dona Confection

Bluesign Certificate of  Dobert

Raw Wood Material: PEFC & FSC Approved Origin

Factured Dona Confection

Bluesign Certificate of Dobert


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What is
Blockchain Notarization?

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These documents are notarized on a public blockchain

Blockchain is an online database that allows to make information publicly and permanently available. The supply chain information pertaining to this product is now stored on the blockchain, therefore more transparent towards you, the consumer.