Are you using a desktop or a tablet?

Scan the qr-code with your smartphone please.


Thank you!

Maakola combines exceptional fabric and data for a net positive future. Each product is certified to show that we stand behind this promise. 

Our INSIDE/OUT collection speaks about the level of care our planet demands and deserves. Inside/Out combines high-quality fibers with subtle design to give meaning to a data-driven lifestyle. 

Every creation is a statement to explore new ways to relate to one another, to make better choices, to become more conscious of the larger footprint that we – humankind – have on our planet.

Discover the sourcing ecosystem

Circular means safe for your body and planet. Your item is circular by design, sustainably wrapped by nature and mae to last. Consult the documentation on Blockchain.

FOOTPRINT

Our INSIDE/OUT collection speaks about the level of care our planet demands and deserves. Inside/Out combines high-quality fibers with subtle design to give meaning to a data-driven lifestyle.
Every creation is a statement to explore new ways to relate to one another, to make better choices, to become more conscious of the larger footprint that we – humankind – have on our planet.  

By choosing this t-shirt instead of a regular cotton t-shirt, you reduced your carbon footprint of 89%.

To get this garment in your hands mindful of the CO2 emissions, we analyzed its lifecycle – from raw materials to its end-of-life, and adjusted our practices to lower the carbon footprint as much as possible without compromising your experience.

The global warming potential is 0.4 kg CO2eq. By buying this garment instead of a similar one from a fast fashion brand, you save an average of 89% of CO2.

By wearing your tee at least 30 times, you will reduce the footprint of 48% in comparison to a regular cotton tee worn an average of 10 times.

If you take the effort to bury your organic cotton Maakola tee at the end of life instead of sending it to the landfill, you reduce the overall Global Warming Potential by 6.2% which is equivalent to 0.03 kg CO2. In this way the GWP at the end of life stage gets reduced by 227% in comparison to a fast fashion shirt in conventional cotton which goes to landfill.

By choosing this t-shirt instead of a regular cotton t-shirt, you reduced your water footprint of 94.5%.

To get this garment in your hands mindful of the H2O deplition, we analyzed its lifecycle – from raw materials to its end-of-life, and adjusted our practices to lower the carbon footprint as much as possible without compromising your experience.

The water depletion is 0.6 m3. By buying this garment instead of a similar one from a fast fashion brand, you save an average of 95% of H2O.

MATERIALS

SUPPLIERS

From fairness to equality

Machines don’t make our garments.
People do. The people who produced your item have done this in decent and safe working conditions and for a fair wage so they can invest in themselves and their loved ones.

All artisans we work with in Ghana and Italy have to adhere to our Code of Conduct and share our commitment to integrity, non-discrimination, freedom of association, mutual respect, and foundational human rights and we know each of them in person.

EXPANDED LIFESPAN

longevity with purpose

This information has been
notarized on the public blockchain
and made available to consumers access the certificate, the documentation and the notarization transactions completed through Genuine Way SA on the EOSIO public blockchain.

Are you an ethical consumer?
Register here

to stay updated with the newsletter of our brand and with the sustainable ecosystem of
Genuine Way

Are you using a desktop or a tablet?

Scan the qr-code with your smartphone please.


Thank you!

Powered by