By choosing this t-shirt instead of a regular cotton t-shirt, you reduced your carbon footprint of 89%.
To get this garment in your hands mindful of the CO2 emissions, we analyzed its lifecycle – from raw materials to its end-of-life, and adjusted our practices to lower the carbon footprint as much as possible without compromising your experience.
The global warming potential is 0.4 kg CO2eq. By buying this garment instead of a similar one from a fast fashion brand, you save an average of 89% of CO2.
By wearing your tee at least 30 times, you will reduce the footprint of 48% in comparison to a regular cotton tee worn an average of 10 times.
If you take the effort to bury your organic cotton Maakola tee at the end of life instead of sending it to the landfill, you reduce the overall Global Warming Potential by 6.2% which is equivalent to 0.03 kg CO2. In this way the GWP at the end of life stage gets reduced by 227% in comparison to a fast fashion shirt in conventional cotton which goes to landfill.